Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design. Breathable, versatile and soft as a mother's touch, our 100% cotton muslin swaddle simplifies what can be a chaotic time. No matter how you're using it—stroller cover, burp cloth or nursing cover to name just a few—it surrounds your little one in comfy goodness round the clock.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.
Knitted yarn hat features dimensional reindeer antlers, ears with buffalo check flannel detail, wood button eyes and yarn pom-pom nose.
Tartan plaid elastic headband features coordinating tartan tacked bow topper. - 0 to 18 months
Berry Santa loves to sit in the window and wish passers-by a very merry Christmas! With a splendid outfit in rich cherry red, a fine fuzzy beard and glossy black boots, this festive fellow is dressed in his best. He's even added a fancy red...
It can get pretty quiet in the snow, so little Bashful Penguin likes to read. But since there are no bookshops in Antarctica, he has to write them himself! There’s Fantastic Mr Penguin, The Very Hungry Penguin...well, you get the idea. This soft penguin chick...